What is generative engine optimization (GEO)?
How AI assistants choose which sources to cite, and what you can change.
Guides
Guides
How AI search works and what changes for your website.
What is answer engine optimization (AEO)?
How answer engines pick a source and what to check on your pages.
What is LLM SEO?
How language models learn about your business, and how to check and fix what they say.
What is white label SEO?
Who does the work, who owns the client and how reports and pricing work.
AI search glossary
The terms behind AI answers, what they mean in practice and what you can do on your site.
What is llms.txt?
What the file holds, who actually reads it and when it is worth adding.
AI citations: how assistants choose what to link
How each assistant shows its sources and what gets a page linked.
What is zero-click search?
Why more searches end on Google, and how to measure what it costs you.
What is query fan-out?
How Google splits one question into many searches, and what that means for your pages.
What is grounding in AI?
How assistants base answers on live sources, and why your pages become their input.
What is AI SEO?
The two meanings of the term, what each changes for your website, and how to check where you stand.
How much does SEO cost?
Pricing models, published prices with sources, and how to compare two offers line by line.
ChatGPT SEO: how to get named in ChatGPT answers
How ChatGPT search picks sources, what to change on your site and elsewhere, and how to test the result.
SEO outsourcing: what to hand over and what to keep
A practical split of SEO work between your team and an outside agency.
Find out what AI assistants say about your market
Fixed-price first step. We reply within one business day.